Banner Advertisement v/s Other Advertising Methods

When advertising hits hard the advertisements themselves make more sense than any brand. I still remember many popular advertisements of the yesteryears. And I surely won’t be the only one who likes good advertisements more than soap operas. Let us not distract from our primary concern – the banner advertisement.

The flashy advertisement strips that you see on the websites are banner advertisements. They usually appear at the top and bottom of the web page. These advertisements are very important because it is the first thing that you notice on a site. Though they appear as thin floating comic pieces or sometimes as painted region on your screen, but they are very effective. Website owners often sell that space and thereby earn some money.

Other than banner advertisements there are some other means by which you can promote or advertise on the Internet. The three known ones include e-mail Opt-in lists, ezine write-ups and pay per click method. The last one can be considered as both an advertising model as well as advertising method.

In the big fight banner advertisement comes as the winner. The advertisement, unlike Opt-in lists or pay per click contextual advertisement message, is more catchy, interactive and directed towards the user. It bears a resemblance with that of print advertisement and thus plays on the accepted psyche of the masses.

If you want to make it simple and fast, it is the banner advertisement. An e-mail Opt-in list takes some time, although you may shoot it instantaneously. In PPC, again there are some reservations regarding bidding the right price, the competition and other hiccups. The articles in the ezine are in no way amusing except for the content, which again will catch an audience member after prolonged study. On the other hand a nice ad on you website will immediately work upon the users thoughts. So, in the final contest again banner advertisements come up as winners.

Banner Advertisements are more beneficial:

Online Marketing is gaining momentum speedily, and is becoming a strong medium of advertising on the internet. Amongst the various advertising options like the emails, banners, text ads and even spam mails, I personally feel that the Banners are the most effective medium of advertising. I don’t say this because I have been commissioned to promote Banners, but to state a fact I am personally very attracted towards a good Banner.

I have come across many such web pages that publish excellently constructed Banners that are very inviting to the visitors. And that exactly is the main purpose of a banner, to attract the visitors and deport him into the advertiser’s webpage. Thus here what we conclude is that the core content of a banner is a very important part of its designing. The more catchy and explanatory a banner the better is its ability to attract visitors.

Let me state an example here that shall explain what I mean by a self explanatory- catchy banner tagline. While browsing the internet one day, I happen to come across a webpage that sported a banner with an caption which said, ‘Real Flowers…For Anyone, From Anyone To Anywhere.’ Yes this was a banner for florist site. Look at the simplicity and accuracy of their selection of words. It is self explanatory and shall interest anyone who has a love for flowers.

Another interesting thing that the Banners can do for an advertiser is create a brand for them. It is not necessary that every visitor on the webpage shall invariably click on the banner and land on the advertiser’s website, but a much more likable possibility is that a frequent visitor to the website, will register the banner ad in his mind and shall come back to the advertiser when he is actually looking for the service or products in offer.

Finally from my personal view, I feel the banner ads are to some extent responsible in making the web pages more likely, though many of you might disagree with me on this, but as I said it is my personal view, I truly find the banner ads quite interesting and an excellent medium of online advertising and branding.

Online Banner Advertising

Online advertising companies offer different kinds of services to their clients to boost their online presence and for their business promotion. These companies use different services like; PPC, affiliate marketing, Email marketing and online banner advertising etc. These different services have their own features and benefits. Out of these tools, online banner advertising is one of the most popular and heavily used advertising techniques.

In this post, we will figure out some points related to this mode of advertising. We will start with the basics of this industry like; what actually is online banner advertising and then we will proceed to other topics related to banner advertising.

Online Banner Advertising – It is a very effective method of providing brand and product awareness to a mass market and a highly targeted market sector. Banner advertising is a powerful tool of promoting your product and services on the internet with the help of banner ads. Banner ads are pictures and text that are placed on high traffic web sites. When a user clicks on a banner ad, he or she is redirected to the advertiser’s web site.

Creating banners for advertisements is an art. A quality banner is the first step towards the success of any banner ad campaign. So, companies pay a lot of attention to the banner creation. During banner creation they focus on different factors like; their design, shape, size, text being used in the banner, image quality, image extension etc. Companies who provide banner designing services (which requires a lot of creativity and strategic thinking), have their own highly skilled and expert professionals who have a great command on the marketing strategies as will as possess good design and development knowledge.

Success of any banner ad campaign is measured by “Click through Rate” which is also referred to as “CTR”. It’s a measure of how many times your banner ad was clicked out of total number of times it was shown? For Example: If your banner was shown 100 times and was clicked 5 times, then CTR for your banner ad is 5%.

CTR of any banner can increase only if a viewer can understand the benefits of your ad properly. If the message delivered by your ad is vague and can’t be understood in a couple of seconds, the average viewer will skip it. Try to make your banner as catchy and easily understood as possible. The more creative and eye catching your banners are, the more effective they will be in motivating to “click through rate”.

There are various points to keep in mind whenever you are planning for any Banner ad campaign. We will cover these tips in our next blog post.

Online Advertising Company

What all goes into the making of an Online Advertising Company?
The most important factor for the success of any online business depends on the way messages are communicated to existing and prospective customers, competitors, suppliers and other people important to the business. There are professional advertising agencies that cater to the marketing and advertising needs of online businesses and organisations.

What do they do?
Online advertising company offer a wide scale of advertising services ranging from banner advertising to pay-per-click and search engine optimization(SEO), with or without Link Building etc.
-It also advice businesses on market studies, popular culture, market trends and advanced sales techniques. Being independent, they are objective about a client's business needs.
-It produces dynamic on-line business solutions including exit traffic, sub sites (including video options) and rich-media floating toolbar and sub-lines.
-It furnishes the website with traffic, negotiates all online media rates to save your money, ensures that the campaigns are executed through the right medium, delivering to the right audience, at the right time.

What is it made up of?
A professional advertising company comprises of a group of people which includes market researchers, planners, copywriters, visualisers, illustrators and a full-fledged marketing team. All these professionals are experts in the online domain.

How is it done?
Any professional advertising company initially starts out seeking to understand the product, its unique selling proposition and its target audience. After this, it decides on the media to used. After this the creative team of the agency sleeps on the concept around which the message will be designed.

These agencies have world dominating advertising statistics that cover all aspects from country location, unique hits, total hits even down to what operating system, keyword the visitor typed in and what operating system the mobile phone (WAP or GPRS) uses.
How to choose an online advertising company?

What agency is best suited for your business depends on factors like the budget, both the advertising budget and budget for hiring and retaining an agency, and the type of advertising that you basically want for the product.